
SAMANTHA SIMONTON
Samantha “Sam” Simonton is recognized as a dynamic professional and entrepreneur with over twenty years of experience helping brands scale across retail and digital channels. She is known for turning messy operations into clear, profitable systems.
In addition to national and US projects, Sam has significant hands-on experience in business ventures from retail and e-commerce to manufacturing and distribution in both the business-to-business and business-to-consumer worlds. As an entrepreneur, she has founded and successfully led two businesses that leveraged her knowledge surrounding augmented reality, e-commerce, sales, and marketing. She played a key role in growing Verocity Agencies to $36 million in sales, has been nominated as an RBC Woman of Influence, and has served on numerous boards and community organizations.
Outside of her work, she is actively involved in her local community, contributing her time to organizations and initiatives focused on building stronger, more connected industry and neighbourhoods.
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