TRINA WALLER
Trina Waller is a Fractional CMO with nearly two decades of marketing experience and a particular talent for building sustainable revenue systems that don’t require their owners to be available every waking hour. She has spent her career working with health, wellness, and regulated-industry practitioners — helping them grow businesses that are strategic by design, not accidental by default.
In her work, Trina believes that every business deserves marketing that drives real growth, and that every person deserves access to the care that actually works for them.
She is also, as this chapter makes plainly clear, a work in progress — still standing in the occasional puddle, still running the analysis, still doing the thing anyway.
Trina is based in the Fraser Valley of British Columbia, where the mountains, forests, and bodies of water do a lot of the heavy lifting for her mental health.